In 1930, journalist Reinaldo Ferreira, who signed his articles “Reporter X”, wrote an article for publication in “Ilustração Portugueza” magazine about cafés in Lisbon. In it, he complained vociferously that Lisbon had no eccentric cafés, barring two or three exceptions, one of which was A Brasileira do Chiado, claiming it as “ours”, beating his chest with pride. He was referring to journalists, writers, painters, sculptors, musicians, and intellectuals who appreciated art and literature. Reinaldo Ferreira was a daring journalist: many said that he had the gift of ubiquity because he could be “on the ground” whenever he had the chance to turn an event into a piece of sensationalist journalism. A Brasileira do Chiado was one of his haunts of choice.